Interview with the Founders of Conversion Rate Experts
In this post we interview Dr. Karl Blanks and Ben Jesson, co-founders of Conversion Rate Experts. As an international agency, Conversion Rate Experts specializes in getting strong, measurable...
View ArticleAdobe Report: Top 5 conversion opportunities for digital marketers
The recently published report Adobe® 2012 Digital Marketing Optimization Survey holds some interesting insights and takeaways. While marketing teams should work to enhance traffic and lead generation,...
View ArticleConversion Optimization, One Step at a Time
Tuning up your business’s sites to make it faster, easier and more painless for customers to accomplish what they come to do is more doable than you think. Here’s how! My high school physics teacher...
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Voice of the Customer: The 7 Secrets to Great Customer Experience
Commercial success depends on a strong customer experience and high customer engagement throughout the customer journey. Businesses that use voice of the customer to improve Customer Experience are...
View ArticleThe Customer Experience Cheat Sheet
At Kampyle, we have learned that targeting specific customer touchpoints for feedback, and collecting the right metadata about each customer when they share their feedback will provide actionable...
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Three Quick and Easy Ways to Boost Your Summer Campaigns
Download the Summer Campaign Optimization Kit After months of planning, the summer shopping season has arrived. Major seasonal campaigns have begun, and more are scheduled to launch in the coming days...
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How to Identify and Optimize your Customer Journey Touchpoints
Customer touchpoints are the different ways consumers experience your product or service, through all channels – websites, retail stores, email, social media, mobile etc… – from beginning to end. Every...
View ArticleEurostar Uses Kampyle to Optimize Online User Experience and Increase Revenue
Eurostar is the only high-speed rail service between the UK and mainland Europe and takes thousands of people a day to Paris, Brussels, Lille, Calais, Disneyland® Paris and more. Since the start of...
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